About Us
A Few Words
About Our CEO - Josh Azum
Josh Azum is the CEO and founder of The Lace Lounge, a global sneaker and streetwear brand. With a passion for fashion and community, Josh has quickly built a brand that celebrates sneaker culture while expanding internationally. His vision is to create a space where style meets self-expression, and his leadership drives the continuous growth and success of The Lace Lounge.
Josh Azum
Founder - CEO
About The Lace Lounge
Founded in 2022 in Brampton, Ontario, The Lace Lounge has quickly become a leading name in the sneaker and streetwear culture scene, not just in Canada but internationally. With locations in Lagos, Nigeria, and other key global cities, we’re proud to be part of a growing movement that celebrates style, culture, and individuality across borders.
At The Lace Lounge, we believe sneakers are more than just footwear—they’re an essential part of personal expression and cultural identity. We specialize in offering the hottest releases from top global brands like Nike, Adidas, Jordan, Puma, and more, alongside exclusive collaborations with artists, influencers, and designers. Whether you’re in Canada or Nigeria, The Lace Lounge is the place for sneakerheads and fashion-forward individuals to discover the latest trends and elevate their style.
Our commitment to the culture goes beyond retail. As we expand, we aim to create spaces where people from diverse communities can come together to celebrate streetwear and sneaker culture, connect with others, and express themselves freely. With plans for further international expansion, we’re just getting started.
The Lace Lounge History
The Lace Lounge opened its doors in 2022 in Brampton, Ontario, with the goal of offering a unique and curated selection of sneakers and streetwear to Canadian fashion lovers. Our passion for sneakers and the culture that surrounds them quickly resonated with our community, and in a short time, we gained a loyal customer base.
The success of our Brampton flagship location allowed us to expand internationally, expanding to Lagos, Nigeria marking our first global step outside Canada. Today, The Lace Lounge is proud to have a growing presence not only in Canada but also in Nigeria, and we are looking to continue expanding into new markets.
Our journey from a local sneaker shop to an international brand has been driven by a commitment to offering premium products, exclusive collaborations, and a personalized shopping experience. Whether you’re shopping with us in-store or online, our mission is to bring the best in sneakers and streetwear to every corner of the world.
Our Vision: To Move Sneaker Culture Forward
At The Lace Lounge, we live and breathe sneaker culture. We understand that sneakers are more than just shoes—they represent self-expression, community, and a connection to a global movement. Our vision is to push streetwear and sneaker culture forward, both in Canada and across the globe.
With each new store and partnership, we continue to grow the Lace Lounge community, creating spaces where people from all walks of life can share their love for sneakers and streetwear. From Toronto to Lagos, we are committed to bringing the hottest sneaker releases, limited-edition drops, and exclusive collections to our diverse customers, while cultivating a culture of inclusivity, inspiration, and creativity.
Expanding Across the Globe
Since our founding in 2022, The Lace Lounge has expanded from Brampton, Ontario, to become a global brand with locations in Lagos, Nigeria, and plans for further international growth. We’re excited to continue bringing our signature blend of premium sneakers, streetwear, and unique collaborations to customers around the world.
As we expand our physical footprint across key cities like Toronto, Vancouver, Montreal, Lagos, and others, we are also growing our online presence to serve sneaker enthusiasts wherever they are. Our goal is to make The Lace Lounge the go-to destination for the global sneaker community, providing an elevated shopping experience both in-store and online.
Join the Community
At The Lace Lounge, we don’t just sell sneakers we live and breathe the culture. Whether you’re in Canada, Nigeria, or anywhere in between, we invite you to join our global community of sneakerheads and fashion lovers. Follow us on social media and stay up-to-date with the latest drops, store openings, exclusive events, and more.
No matter where you are, you can always count on The Lace Lounge to bring the best in streetwear and sneakers to your doorstep.
This version highlights your international expansion, specifically mentioning Lagos, Nigeria, alongside Canadian cities, and further underlines the global community aspect. It positions The Lace Lounge as a cross-continental brand while maintaining its commitment to the sneaker culture.
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